• Vacancy ID:
    637
  • Closing Date: Closing Date:
    23 November 2025
  • All LocationsAll Locations:
    London
  • All TeamsAll Teams:
    Fundraising, Marketing, Digital & Influcencing
  • Advertising SalarySalary
    £40,000 to £46,858
  • Contract TypeContract Type:
    Fixed Term Contract
  • Directorate:
    Fundraising, Marketing, Digital and Influencing
  • Hours Per WeekHours Per Week:
    35
  • Contract DurationContract Duration:
    9 months

  • About The Role

  • The SEO and Digital Content Specialist helps adults and children with sight loss to live the life they choose by planning, developing and implementing effective SEO strategies to increase visibility and engagement online using search engines to acquire and convert supporter base and increase visitors across the Guide Dog’s website through regular management of search engine optimisation activities. 

    For this role you will be based at our London site and expected to attend site 2/3 days per week.

    We offer a generous pension scheme, annual leave, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people. 

    More details can be found in the attached candidate pack and job description.

    Candidate requirements
    •       At least 2 years of hands-on Content and/or Technical SEO experience, either agency or in-house
    • Documenting and prioritising an SEO backlog and working with Digital Content Production team, developers and stakeholders to deliver backlog items
    •       Experience in supporting on SEO content strategy and reporting on campaigns 
    •       Experience in improving a site’s online presence and performance for major search engines
    •       Excellent knowledge of industry tools e.g. SEMRush, Ahrefs, Google Search Console, Screaming Frog, GA4 and Looker Studio
    • Experience working with other teams like Digital PR and Paid Search to optimise content
    • Excellent, up to date knowledge of SEO best practices 
    • Functional knowledge of HTML, CSS and Javascript

  • About Us

  • If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page
     
    Our Commitment to Diversity and Inclusion
     
    Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. 

    We encourage applications from people with disabilities as they are currently under-represented in the organisation and guarantee an invitation to interview for all applicants with disabilities who demonstrate, within their application form, sufficient evidence to meet the essential criteria for the job.
     
    If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.
     
    Safeguarding
     
    Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

    At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
     
    Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
     
    How to apply 
     
    You may have particular needs to be able to complete your application, If you would like support please contact our Recruitment Team on 0118 3540345 or [email protected]
     
    As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. 


     

Job Description Download SEO & Digital Content Specialist.docx Candidate Pack Download Candidate-toolkit-1.pdf Apply

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