• Vacancy ID:
    588
  • Closing Date: Closing Date:
    30 September 2025
  • All LocationsAll Locations:
    Reading
  • All TeamsAll Teams:
    Fundraising, Marketing, Digital & Influcencing
  • Advertising SalarySalary
    £31,000-£33,000 per annum
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Fundraising, Marketing, Digital and Influencing
  • Hours Per WeekHours Per Week:
    35
  • About The Role

  •  

    The Retention Marketing Officer helps people with sight loss to live the life they choose by managing the delivery of Committed Giving retention direct marketing campaigns, ensuring they are delivered on time and to budget, whilst maximising supporter loyalty and return on investment to the organisation.

    Key Responsibilities

    · Manage the overall delivery of multiple retention direct marketing campaigns, delivering on time, to budget and maximising response and value, including (but not limited to) direct mail, print, digital and social media, email and telemarketing.

    · In co-creation with the Marketing team, lead on writing marketing briefs for creative; including collaboration across copy, design and content. Work with the Retention Executive to produce product specific briefs for data selections and analysis, response handling and supporter care. Ensure the approval procedure is adhered to and all necessary stakeholders communicated with.

    · Take responsibility for campaign budgeting, including managing invoices and KPI reporting, as well as supporting the Retention Executive to raise purchase orders. Take ownership of budget forecasting and reforecasting, with Campaign Manager support.

    · Work with the Retention Executive to undertake post campaign analysis, producing wrap up reports and make recommendations for future campaigns, including improving results and processes. Support the Retention Manager to input into the strategic direction of the Committed Giving annual marketing plan.

    · Take personal responsibility for seeking innovative new ways to enhance supporter experience and communicate with fundraising audiences. Where relevant, assist with the development and creation of new products or introduce new channels to increase Guide Dogs fundraising potential.

    · Manage external suppliers, including fulfilment providers, creative agencies and commercial printers, to ensure quality work is delivered, within the defined schedule, fully compliant and at a competitive cost.

    · Together with the Retention Executive, work directly with the Digital Team and/or the relevant agencies to ensure product specific delivery of campaign content, referring to both the management of the digital delivery of designated fundraising campaigns, and ensuring that digital content on the Guide Dogs website and product social media pages for products is monitored for performance, updated for optimisation and fully compliant.

    · Work with other Guide Dogs team including (but not limited to) Customer Experience, Design, Fulfilment and Data to ensure the smooth delivery of committed giving activity and to promote the team positively within the organisation.

    · Support and coach Retention Executive/s to deliver on day-to-day operations of the campaigns, sharing expertise and ensuring best practice.

     
    Working Hours & Location

    Monday to Friday, 9am–5pm. Hybrid working model with 2 days in the Reading office and 3 days from home.

  • About Us

  •  

    How to apply 

    Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.

     

    If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].

     

    As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.

     

    If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page

     

    Our Commitment to Diversity and Inclusion

     

    Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. 

     

    As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.

     

    If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.

     

    Every day is different at Guide Dogs. And no person with sight loss is the same. We work side by side, on our sites and in the community, in schools and on our streets, supporting people to live the life they choose. Our staff therefore also work in different ways to support the delivery of our life changing work.

    Safeguarding

    Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

    At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.

     

    Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

     

    For high volumes of applications, we reserve the right to close adverts earlier than advertised.

     

     

Other jobs like this

  • Vacancy ID:
    588
  • Careers Site Advertising Start DateAdvertising Start Date:
    17 Sep 2025
  • Closing Date: Closing Date:
    30 September 2025
  • All LocationsAll Locations:
    Reading
  • All TeamsAll Teams:
    Fundraising, Marketing, Digital & Influcencing
  • Advertising SalarySalary
    £31,000-£33,000 per annum
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Fundraising, Marketing, Digital and Influencing
  • Hours Per WeekHours Per Week:
    35
More Info
  • Vacancy ID:
    551
  • Careers Site Advertising Start DateAdvertising Start Date:
    15 Sep 2025
  • Closing Date: Closing Date:
    28 September 2025
  • All LocationsAll Locations:
    Leamington
  • All TeamsAll Teams:
    Guide Dogs Service
  • Advertising SalarySalary
    £24,000 - £26,000 + excellent benefits
  • Contract TypeContract Type:
    Fixed Term Contract
  • Directorate:
    Operations
  • Hours Per WeekHours Per Week:
    35
  • Contract DurationContract Duration:
    12 months
More Info
  • Vacancy ID:
    552
  • Careers Site Advertising Start DateAdvertising Start Date:
    15 Sep 2025
  • Closing Date: Closing Date:
    28 September 2025
  • All LocationsAll Locations:
    Leamington
  • All TeamsAll Teams:
    Guide Dogs Service
  • Advertising SalarySalary
    £24,000 - £26,000 + excellent benefits
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Operations
  • Hours Per WeekHours Per Week:
    35
More Info
  • Vacancy ID:
    572
  • Careers Site Advertising Start DateAdvertising Start Date:
    15 Sep 2025
  • Closing Date: Closing Date:
    21 September 2025
  • All LocationsAll Locations:
    Home Based
  • All TeamsAll Teams:
    Compliance
  • Advertising SalarySalary
    £31,000 - £36,255.99
  • Contract TypeContract Type:
    Fixed Term Contract
  • Directorate:
    Finance and Business Services
  • Hours Per WeekHours Per Week:
    35
  • Contract DurationContract Duration:
    12 months
More Info
  • Vacancy ID:
    589
  • Careers Site Advertising Start DateAdvertising Start Date:
    12 Sep 2025
  • Closing Date: Closing Date:
    13 October 2025
  • Advertising SalarySalary
    Competitive Salary and Benefits Package
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Office of CEO
  • Hours Per WeekHours Per Week:
    35
More Info
  • Vacancy ID:
    469
  • Careers Site Advertising Start DateAdvertising Start Date:
    09 Sep 2025
  • All LocationsAll Locations:
    Southampton
  • All TeamsAll Teams:
    Academy
  • Advertising SalarySalary
    See details on advert
  • Contract TypeContract Type:
    Fixed Term Contract
  • Directorate:
    Operations
  • Hours Per WeekHours Per Week:
    35
  • Contract DurationContract Duration:
    2 years
More Info
  • Vacancy ID:
    548
  • Careers Site Advertising Start DateAdvertising Start Date:
    08 Sep 2025
  • Closing Date: Closing Date:
    22 September 2025
  • All LocationsAll Locations:
    Leeds
  • All TeamsAll Teams:
    Guide Dogs Service
  • Advertising SalarySalary
    £11,993-£12,995+excellent benefits
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Operations
  • Hours Per WeekHours Per Week:
    17.5
More Info
  • Vacancy ID:
    574
  • Careers Site Advertising Start DateAdvertising Start Date:
    04 Sep 2025
  • Closing Date: Closing Date:
    17 September 2025
  • All LocationsAll Locations:
    Home Based
  • All TeamsAll Teams:
    Guide Dogs Service
  • Advertising SalarySalary
    £31,000+excellent benefits
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Operations
  • Hours Per WeekHours Per Week:
    35
More Info
  • Vacancy ID:
    556
  • Careers Site Advertising Start DateAdvertising Start Date:
    01 Sep 2025
  • Closing Date: Closing Date:
    24 September 2025
  • All LocationsAll Locations:
    Home Based
  • All TeamsAll Teams:
    Guide Dogs Service
  • Advertising SalarySalary
    £31,000 per annum plus excellent benefits
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Operations
  • Hours Per WeekHours Per Week:
    35
More Info
  • Vacancy ID:
    512
  • Careers Site Advertising Start DateAdvertising Start Date:
    01 Sep 2025
  • Closing Date: Closing Date:
    23 September 2025
  • All LocationsAll Locations:
    Guide Dogs National Centre
  • All TeamsAll Teams:
    Guide Dogs Service
  • Advertising SalarySalary
    £24,000 to £26,000
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Operations
  • Hours Per WeekHours Per Week:
    35
More Info