• Vacancy ID:
    629
  • Closing Date: Closing Date:
    10 November 2025
  • All LocationsAll Locations:
    Reading
  • All TeamsAll Teams:
    Fundraising, Marketing, Digital & Influcencing
  • Advertising SalarySalary
    £50,000 to £55,820.00
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Fundraising, Marketing, Digital and Influencing
  • Hours Per WeekHours Per Week:
    35
  • About The Role

  • The Direct Dialogue Fundraising Manager, which we call The Channel Manager – Direct Dialogue helps people with sight loss live the life they choose by strategically developing the Face-to-Face and Telefundraising channels. The role-holder’s key focus is strategically managing campaigns to deliver new recruits at the best cost-per-acquisition and retaining existing supporters to deliver the best lifetime values, thereby generating significant net income to support the charity’s work. Role involves ensuring full compliance with all the relevant legislation and with Guide Dogs’ expected standards, and the management of reputation risk for the organisation in relation to these channels.

    We offer a generous pension scheme, annual leave, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people. 

    More details can be found in the attached candidate pack and job description.

    Candidate requirements

    To be able to fulfil this role, the skills and experience we are looking for in a potential candidate include;

    Essential
    The job holder must have proven experience in Direct Dialogue management in the charity sector (whether Face to Face or Tele-fundraising).
    The post holder must be able to demonstrate a track record in direct dialogue fundraising, handling a sizeable budget, as well as demonstrating good analytical skills and an understanding of Return on Investment.
    Have a track record in managing and leading teams based across the country
    Experience in implementing strong compliance programmes to ensure best practice & quality conversations.
    Demonstrable knowledge of Fundraising Regulator Code of Practice, Institute of Fundraising Best Practice, GDPR, Gambling Commission, Charities Act and HMRC tax and gift aid legislation.
    Excellent written, analytical and oral skills. 
    Be a strategic thinker, must be able to demonstrate a proven track record of developing and implementing effective and successful strategies, particularly within direct dialogue fundraising.
    Excellent organisation and project management skills. 
    Excellent leadership skills. The jobholder will deal with all levels of staff, temporary staff and external suppliers, and must demonstrate the ability to communicate effectively and establish constructive working relationships. 
    Ability to lead discussions, challenge assumptions and influence decision making. 
  • About Us

  • If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page
     
    Our Commitment to Diversity and Inclusion
     
    Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. 

    We encourage applications from people with disabilities as they are currently under-represented in the organisation and guarantee an invitation to interview for all applicants with disabilities who demonstrate, within their application form, sufficient evidence to meet the essential criteria for the job.
     
    If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.
     
    Safeguarding
     
    Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

    At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
     
    Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
     
    How to apply 
     
    You may have particular needs to be able to complete your application, If you would like support please contact our Recruitment Team on 0118 3540345 or [email protected]
     
    As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. 


     

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