• Vacancy ID:
    958
  • Closing Date: Closing Date:
    18 August 2026
  • All LocationsAll Locations:
    Reading
  • All TeamsAll Teams:
    Fundraising, Marketing, Digital & Influcencing
  • Advertising SalarySalary
    Starting from £26,571 per annum + excellent benefits
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Fundraising, Marketing, Digital and Influencing
  • Hours Per WeekHours Per Week:
    30
  • About The Role

  • Come and join us as a motivated and thoughtful Legacy Marketing Officer, know internally as Legacy Campaigns Marketing Officer, and be part of something life‑changing - helping people with sight loss live the life they choose.
     

    About the Role: 

    As a Legacy Marketing Officer at Guide Dogs, you’ll manage the implementation of the Legacy marketing campaign programme to increase supporter acquisition, supporter development and stewardship. The Marketing Officer will be an expert at delivering multi-channel acquisition, retention and stewardship campaigns, using data and insight to drive performance and maximise income. Our Marketing Officer will play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.

    This is a hybrid role, combining remote and office-based working. The successful candidate will be expected to work from our Reading Hub for a minimum of one day per week and more frequently as business needs require. Working hours for this role are Monday to Friday, 10:00am to 5:00pm, although some flexibility can be offered for the right candidate.
     

    Key Responsibilities: 

    • Manage the overall delivery of Legacy prospect recruitment and stewardship campaigns across all marketing channels including, but not limited to, direct mail, paid social and digital, broadcast (DRTV and radio), print and telemarketing. 
    • Work with Legacy Campaign Executive/s to write briefs for creative, data, response handling and supporter care 
    • Seek innovative new ways to promote the product, enhance supporter experience and acquire new supporters. 
    • Manage suppliers to ensure quality work is delivered compliantly within the defined schedule and at a competitive cost.

    You:

    You’ll bring a proactive, results-focused approach to delivering multi-channel fundraising campaigns and driving supporter engagement. You’ll enjoy working in a collaborative environment with a dedicated focus on campaign performance, innovation and supporter experience, while remaining committed to achieving income targets and organisational goals. You’ll act with integrity and honesty in everything you do.

     

    Skills and Competencies:

    • Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously.
    • Proven experience of working with external suppliers.
    • Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis.
    • Excellent interpersonal and communication skills.
    • Proven creative and analytical skills.

     

     Benefits: 

    We wouldn’t be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make. 

    • 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays. 

    • Real Living Wage Employer 

    • Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits  

    • The option to buy and sell annual leave 

    • Discounts and cash-back scheme 

    • Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution) 

    • And lots more! 

    For high volumes of applications, we reserve the right to close adverts earlier than advertised.  

  • About Us

  • Our Commitment to Diversity and Inclusion  

    Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it.   

    How to apply:  

    Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.  Please note - If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier.  We cannot offer visa sponsorship at this time.  

    As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions, so please be prepared to write your answers to these questions. 

    If you choose to use AI tools to assist in completing your application, please use them appropriately.  We value authenticity. If you want to stand out, using a generic AI-generated response isn’t going to separate you from the crowd. This is your time to shine and showcase your unique skills, personality, and thought processes!  You can find our full statement on the use of AI to complete applications on our careers website. 

    If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected]. 

    Safer recruitment: 

    Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service. 

    At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly. 

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