• Vacancy ID:
    722
  • Closing Date: Closing Date:
    18 January 2026
  • All LocationsAll Locations:
    Reading
  • All TeamsAll Teams:
    Fundraising, Marketing, Digital & Influcencing
  • Advertising SalarySalary
    £40,000 - £46,858
  • Contract TypeContract Type:
    Permanent
  • Directorate:
    Fundraising, Marketing, Digital and Influencing
  • Hours Per WeekHours Per Week:
    35
  • About The Role

  • The Telefundraising Manager helps people with sight loss to live the life they choose by managing the team to deliver all telefundraising campaigns, maximising results for the telefundraising income stream to ensure Guide Dogs deliver services for blind and partially sighted people.
     
    We offer a generous pension scheme, annual leave, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people. 

    More details can be found in the attached candidate pack and job description.

    Candidate requirements

    To be able to fulfil this role, the skills and experience we are looking for in a potential candidate include;
     
    Essential
    Educated to degree or diploma level (QCF level 6 / SQCF levels 9-10). 
    A recognised marketing qualification or Institute of fundraising qualification and/or membership.
    A proven track record and experience in a results-driven direct marketing environment, and specifically of telemarketing, managing budgets and a variety of projects to delivery simultaneously. 
    Management of external suppliers. 
    Line management experience.
    Charity sector experience. 
    Experience in managing telemarketing teams. 
    Managing a diverse team, with a variety of ages, of both permanent and temporary staff.
    Customer service experience.
    Good understanding of direct marketing and telemarketing principles and techniques. 
    A high level of competence in Excel, Word and Power Point.
    Good understanding of Gift Aid. 
    An understanding of telefundraising script writing.
    Proven management skills, such as coaching. 
    Budget setting, monitoring and re-forecasting, including making recommendations on areas for investment. 
    Confidence, motivation and great organisation, planning and communication skills. 
    Ability to motivate and inspire the team to produce good results and an excellent supporter experience. 
    Good time management, prioritisation and negotiating skills. 
    Strong analytical skills, highly numerate and able to understand a multivariable environment. 
    Good understanding of data capture, manipulation and use, and impact this has on direct marketing campaign results.  
    Able to create and improve processes.  
    Ability to react and make tactical changes in a changeable environment.
    Briefing and interpreting analysis. 
    Ability to manage targets on call rates, conversion and supporter satisfaction levels.
    Excellent communication skills, particularly verbal communication.
    Excellent strategy and planning skills.
    Ensuring adherence to mandatory regulations and codes of practice.
  • About Us

  • If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page
     
    Our Commitment to Diversity and Inclusion
     
    Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. 

    We encourage applications from people with disabilities as they are currently under-represented in the organisation and guarantee an invitation to interview for all applicants with disabilities who demonstrate, within their application form, sufficient evidence to meet the essential criteria for the job.
     
    If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.
     
    Safeguarding
     
    Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

    At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
     
    Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
     
    How to apply 
     
    You may have particular needs to be able to complete your application, If you would like support please contact our Recruitment Team on 0118 3540345 or [email protected]
     
    As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. 


     

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