Influencer Specialist

Guide Dogs - Where Every Role Makes a Difference

Come and join us as an insightful and innovative Influencer Specialist, and be part of something life‑changing and be part of something life‑changing - helping people with sight loss live the life they choose.

As an Influencer Specialist at Guide Dogs, you’ll find new and creative ways to promote and share the charity’s work by leveraging the power of influencer partnerships. You’ll develop and deliver engaging, insight-led strategies, build meaningful relationships with influencers and content creators, and create compelling content that drives awareness, engagement and reach across social media platforms, building on existing successes and exploring new opportunities.

The Influencer Specialist will be an expert in influencer marketing, including partnership development, content creation, campaign delivery, performance analysis and using data and insights to optimise impact and engagement. Our Influencer Specialist plays a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.

This role can be based at any of our Guide Dog offices. You’ll be working 35 hours per week, worked 9am to 5pm, Monday to Friday. 

Key Responsibilities

• Work with Celebrity and Influencer Lead [CIL] to execute a comprehensive influencer engagement strategy aligned with brand goals and Guide Dogs mission and values which will support the charity’s strategic objectives.
• Identify and evaluate potential influencers for Guide Dogs to partner with.
• Develop authentic content strategies & campaign ideas, with tailored pitches and proposals to secure collaborations with influencers across various platforms [Instagram, TikTok, YouTube, etc.]
• Build and maintain strong relationships influencers, their agents, and managers.
• Support CIL with negotiating contracts and agreements for partnerships and collaborations.
• Ensure close working with wider comms team, digital, brand and product teams to ensure seamless campaign integration.
•  Track and analyse the performance influencer partnerships to support the charity’s strategic objectives.

You

You’ll have a creative and insight-led approach to influencer marketing and content creation. You’ll enjoy working in a fast-paced, collaborative environment with a dedicated focus on building meaningful partnerships and delivering engaging, high-impact campaigns, whilst being committed to driving awareness, maximising reach and achieving measurable results for the charity’s mission. You’ll act with integrity and honesty in everything you do.

Skills and Competencies

• Relevant experience within agency and/or large brand and/or currently an active influencer
• Proven experience in influencer marketing and social media management.
• Strong understanding of social media platforms and trends, especially Instagram, TikTok, YouTube, and X
• Demonstrable experience in managing influencer campaigns from concept to completion.
• Network and relationships with talent agents, publicists, influencers, and celebrity managers.

Benefits

We wouldn’t be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.

• 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!

For high volumes of applications, we reserve the right to close adverts earlier than advertised.

Our Commitment to Diversity and Inclusion

Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it. 

How to apply

Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.  Please note - If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier.  We cannot offer visa sponsorship at this time.

As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions, so please be prepared to write your answers to these questions.

If you choose to use AI tools to assist in completing your application, please use them appropriately.  We value authenticity. If you want to stand out, using a generic AI-generated response isn’t going to separate you from the crowd. This is your time to shine and showcase your unique skills, personality, and thought processes!  You can find our full statement on the use of AI to complete applications on our careers website.

If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].

Safer recruitment

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.