Single Gifts Campaign Officer

Guide Dogs - Be Part of Something Life‑Changing

Come and join us as a self‑motivated and purpose‑driven Single Gifts Campaign Officer and be part of something life‑changing - helping people with sight loss live the life they choose.

As a Single Gifts Campaign Officer at Guide Dogs, you’ll deliver engaging marketing campaigns that inspire supporters to take action and help maximise income across cash appeals, raffles and mid-value giving programmes. You’ll manage marketing campaigns from planning through to delivery, ensuring activity is delivered on time, within budget and achieves strong results. The Single Gifts Campaign Officer will be an expert in direct marketing campaign management, copywriting and content development, stakeholder and supplier management, campaign analysis, and delivering multi-channel fundraising activity. Our Single Gifts Campaign Officers play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.

For this role you'll be working 35 hours per week, worked 9am - 5pm, Monday to Friday. We are looking for you to attend the office at least 2 days per week including each Thursday for a team day.

Key Responsibilities

• Manage the overall delivery of campaigns, including both acquisition and retention activity. Delivering on time, to budget and maximising response and value. Write briefs for creative, data, response handling and supporter care. Ensure the approval procedure is adhered to and all necessary stakeholders communicated with.
• Manage non-campaign specific projects as and when required, to time and on budget, including stewardship and retention activity.
• Input into the strategic direction of the Single Gifts plans and make recommendations for improvement of the scheme and processes.
• Conduct regular analysis, including post campaign analysis, producing wrap up reports and making recommendations for campaign improvement.
• Manage suppliers to ensure quality work is delivered, within the defined schedule and at a competitive cost.
• Line manage and work alongside the Single Gifts Campaign Executive on selected projects, supporting their professional development.

You

You’ll have a proactive and results-focused approach to delivering direct marketing campaigns. You’ll enjoy working in a fast-paced, multi-channel fundraising environment with a dedicated focus on campaign performance, supporter engagement and continuous improvement, whilst being committed to maximising fundraising income and delivering an exceptional supporter experience. You’ll act with integrity and honesty in everything you do.

Skills and Competencies

• Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously.
• Experience in managing project spend and working with a number of different internal teams.
• Experience of working with external suppliers.
• Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis.
• Some knowledge of print and production.
• Up to date knowledge of PCI, Data Protection Act, Gambling Act 2005, Charity Commission and Institute of Fundraising Good Practice.

Benefits

We wouldn’t be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.

• 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!

For high volumes of applications, we reserve the right to close adverts earlier than advertised.

Our Commitment to Diversity and Inclusion

Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it. 

How to apply

Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.  Please note - If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier.  We cannot offer visa sponsorship at this time.

As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions, so please be prepared to write your answers to these questions.

If you choose to use AI tools to assist in completing your application, please use them appropriately.  We value authenticity. If you want to stand out, using a generic AI-generated response isn’t going to separate you from the crowd. This is your time to shine and showcase your unique skills, personality, and thought processes!  You can find our full statement on the use of AI to complete applications on our careers website.

If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].

Safer recruitment

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.