Insight & Customer Research Manager

We are seeking an Insight and Customer Research Manager to help improve the lives of people with sight loss. In this role, you will lead research efforts to better understand key audiences, including donors and people with sight loss, ensuring our strategy, services, marketing, and fundraising are shaped by customer insights. You will develop and implement research programs to support marketing and fundraising goals, while also guiding service development with valuable customer data.

As the leader of a research team, you will oversee both qualitative and quantitative research, translating data into actionable insights that inform decision-making across the organisation. You will maintain customer segmentation models and track the impact of marketing efforts on customer beliefs to improve brand metrics and ROI. You will also work closely with internal teams and external agencies to ensure that research activities are timely, actionable, and aligned with our goals.

We are looking for someone with strong experience in customer insight and research, particularly in the areas of marketing and income growth. The ideal candidate will have expertise in qualitative and quantitative research methodologies and the ability to translate complex data into clear, actionable insights.

By joining us, you’ll have the opportunity to make a real difference in the lives of people with sight loss, while working in an innovative, dynamic, and supportive environment.

• How to apply 

  Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.

  If you require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].

  As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description.  

  If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page.

  Our Commitment to Diversity and Inclusion

  Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. 

  As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.

  If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.

  Safeguarding

  Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.
  
  At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.

  Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.