Social Media Officer

Guide Dogs - Be Part of Something Life‑Changing

Come and join us as an engaging and expert Social Media Officer and be part of something life‑changing - helping people with sight loss live the life they choose.

As a Social Media Officer at Guide Dogs, you’ll be responsible for bringing the Guide Dogs story to life through engaging, insight‑led social media content across key platforms. The Social Media Officer will be an expert in social media management, platform best practice, and organic optimisation. Our Social Media Officer plays a key role in ensuring our content delivers impact, drives engagement, and enables us to deliver on our purpose while exceeding expectations.

This role is offered on a hybrid basis, with a minimum of 2 days working from the London office with a requirement to attend other sites as needed.

Key Responsibilities

• Deliver engaging social media content by supporting the implementation of Guide Dogs’ social media strategy and executing content calendars aligned to annual plans.
• Create compelling, on‑brand copy and assets that bring campaigns to life, ensuring consistency of tone of voice and alignment with platform best practice.
• Plan and deliver social media activity for integrated campaigns, working closely with internal teams and external agencies to meet campaign objectives and timelines.
• Manage organic social media activity, planning, building, and optimising campaigns to maximise reach, engagement, and impact across platforms.
• Monitor trends, platform updates, and emerging opportunities, ensuring Guide Dogs’ social channels remain current, relevant, and effective.
• Work collaboratively across teams and stakeholders, providing social media expertise and supporting joined‑up digital and marketing activity across the organisation.
• Track, analyse, and report on performance, using data and insight to evaluate results, optimise activity, and inform future content and campaign planning.

You

You’ll have a collaborative, insight‑led approach to social media, using data, creativity, and audience understanding to deliver impactful content. You’ll enjoy working in a fast‑paced environment, with a strong focus on delivering high‑quality, accessible social media activity that aligns with brand guidelines and platform best practice. You’ll act with integrity and honesty in everything you do.

Skills and Competencies

• Degree or equivalent experience in Digital Marketing. Certificate in digital marketing or related (QCF level 6 / SQCF level 9/10).
• At least 2 years’ experience running multi-platform social media in a professional capacity.
• Experience of Social Media Management in other organisations, either client or agency-side, engaging with and managing key internal and external stakeholders.
• Hands on experience managing at least two social media platforms with specific knowledge around organic, owned strategies.
• Excellent understanding of digital marketing user journeys and best practice.
• Sound knowledge across all Social Media functions and channels, with specialist knowledge of growth strategies and techniques around owned channels.
• Knowledge and experience of accessibility across the digital landscape.

Benefits

We wouldn’t be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.

• 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!

For high volumes of applications, we reserve the right to close adverts earlier than advertised.

Our Commitment to Diversity and Inclusion

Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it. 

How to apply

Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page. Please note - If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier.  We cannot offer visa sponsorship at this time.

As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions, so please be prepared to write your answers to these questions.

If you choose to use AI tools to assist in completing your application, please use them appropriately.  We value authenticity. If you want to stand out, using a generic AI-generated response isn’t going to separate you from the crowd. This is your time to shine and showcase your unique skills, personality, and thought processes!  You can find our full statement on the use of AI to complete applications on our career’s website.

If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].

Safer Recruitment

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.