Acquisition Marketing Manager

We are seeking a results-driven Acquisition Marketing Manager (known at Guide Dogs as Committed Giving Acquisition Campaign Manager) to lead our Acquisition team and manage supporter acquisition across key regular giving fundraising products such as Sponsor a Puppy and Lucky Lottery. In this role, you’ll be responsible for developing and delivering marketing plans to maximise income, meet acquisition targets, and ensure the long-term success of our campaigns.

You’ll manage and execute direct marketing campaigns ensuring they meet income and expenditure goals. You will also line manage and lead a team of Officers and Executives to deliver these campaigns, collaborating with the Committed Giving Product Manager to support their development. Key responsibilities include contributing to the wider fundraising strategy, analysing campaign data to optimise return on investment, and fostering strong relationships with suppliers and internal teams. You will ensure compliance with all relevant regulations and contribute to the continuous improvement of existing products, as well as ideate new propositions for testing. Your work will help guide people with sight loss to live the life they choose.

If you’re a strategic thinker with strong campaign management and leadership skills, and an eye for creative design, we’d love to hear from you.

We value in-person collaboration with our teams and those we support, so the ability to travel to our sites is needed for this role. We support hybrid working arrangements, so you have flexibility to work in a way that’s best for you. This role will be based at our Reading office 2 days a week, where you’ll collaborate closely with the Committed Giving team. The remaining days offer flexibility to work from home. You’ll be working 35 hours per week, worked 9:00am to 5:00pm, Monday to Friday. 

Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.

If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].

As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.

If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page

Our Commitment to Diversity and Inclusion

Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. 

As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.

If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.

Every day is different at Guide Dogs. And no person with sight loss is the same. We work side by side, on our sites and in the community, in schools and on our streets, supporting people to live the life they choose. Our staff therefore also work in different ways to support the delivery of our life changing work.

Safeguarding

Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

For high volumes of applications, we reserve the right to close adverts earlier than advertised.