National Fundraising Campaigns Officer

Pawsome Careers - Behind Every Guide Dog Is Someone Like You

Come and join us as a proactive and purpose‑led National Fundraising Campaigns Officer and be part of something life‑changing - helping people with sight loss live the life they choose.

As a National Fundraising Campaigns Officer at Guide Dogs, you’ll lead the development and delivery of innovative, multi-channel fundraising campaigns that drive supporter engagement, income growth, and community participation. You’ll play a key role in creating compelling campaigns and resources that inspire third-party fundraising and expand our reach across diverse audiences. The National Fundraising Campaigns Officer will be an expert in multi-channel marketing, campaign planning and delivery, audience engagement strategies, and data-driven campaign optimisation. Our National Fundraising Campaigns Officers play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.

This is a homebased role working 35 hours per week, Monday to Friday.

Key Responsibilities

• To co-create with the marketing team and deliver an annual multi-channel marketing plan across all community fundraising products to specific target audiences to achieve agreed results and planned annual growth.
• To co-create and implement with the digital team a digital media plan and social media strategy to reach out and engage with our wider communities and increase our audience reach.
• Take personal responsibility for seeking innovative new ways to promote third party fundraising and communicate with supporters. Where relevant, assist with the development and creation of new products or introduce new channels to increase Guide Dogs fundraising potential
• Undertake post campaign analysis, producing wrap up reports and making recommendations for campaign improvement.
• Manage external suppliers to ensure quality work is delivered, within the defined schedule, fully compliant and at a competitive cost.
• Deliver annual growth of a supportive community of stakeholders and ensure that all our engagement creates a stronger and evidences life time value.

You

You’ll have a creative, innovative and data-driven approach to developing and delivering multi-channel fundraising campaigns and engaging diverse audiences. You’ll enjoy working in a collaborative, fast-paced environment across internal teams and external partners with a dedicated focus on driving income growth, supporter recruitment and engagement, whilst being committed to delivering impactful outcomes that support people with sight loss to live the life they choose. You’ll act with integrity and honesty in everything you do.

Skills and Competencies

• Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously. 
• Experience in managing project spend and working with a number of different internal teams. 
• Experience of working with external suppliers.
• A strong understanding of multi-channel marketing, including social media, video and online advertising.
• Excellent interpersonal skills: demonstrable ability to understand a range of audiences and develop effective plans to engage with them.
• Strategic thinker with the ability to clearly prioritise projects and actions based on needs.

Benefits

We wouldn’t be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.

• 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash-back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!

For high volumes of applications, we reserve the right to close adverts earlier than advertised.

Our Commitment to Diversity and Inclusion

Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it. 

How to apply

Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.  Please note - If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier.  We cannot offer visa sponsorship at this time.

As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions, so please be prepared to write your answers to these questions.

If you choose to use AI tools to assist in completing your application, please use them appropriately.  We value authenticity. If you want to stand out, using a generic AI-generated response isn’t going to separate you from the crowd. This is your time to shine and showcase your unique skills, personality, and thought processes!  You can find our full statement on the use of AI to complete applications on our careers website.

If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].

Safer recruitment

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.